Factors affecting sustainability‐oriented innovation in the leather supply chain

A sustainability-oriented innovation (SOI) in the leather-making process is key for inducing a sustainable shift leather supply chain. Fashion an industry that highly vulnerable to sustainability disruptions and, at same time, as fertile ground SOIs. As result of increasing pressures from market, several fashion brands have started recognize potential SOIs induce positive transformation whole The present paper discusses case SOI by analyzing perception different actors leather-accessories chain with three theoretical lenses. Findings suggest focal companies should pay attention how manage their business relationships and leverage collaborative rather than using coercive methods extend along